PMF Foundry · Applications open
From €100K ARR
to Series A —
without guessing
what’s blocking you.
A 6-month program for founders with €100K–€500K ARR who are stuck between traction and a Series A. We work on your actual numbers — not a curriculum.
Free. No email required to see your diagnosis.
Where we’ve operated
$1.5B+ annualised revenue·
$100M+ ARR·
Strategy·
$0 → $300K in 12 months·
YC F24·
YC F24·
Fund GP·$1.5B+ annualised revenue·$100M+ ARR·Strategy·$0 → $300K in 12 months·YC F24·YC F24·Fund GP·You have product. You have customers. You still can’t replicate the sale.
Distribution
“My pipeline is my LinkedIn DMs. That's the problem.”
One channel by accident. No playbook anyone else can run. Sales by intuition that stops working the moment you hire.
Product
“I can't tell if it's ICP, product, or my AE closing the wrong deals.”
Shipping by feel. Retention unmeasured. Roadmap built from the loudest customer, not the right one.
Operating rhythm
“Supporting 312 accounts with four people feels like running in mud.”
Founders firefighting. No weekly cadence. Decisions made in Slack threads. Hiring without a plan.
Three ways in. All free.
Every engagement starts with a diagnosis, not a pitch. We need to see your actual situation before either of us commits.
What the 6 months looks like.
13 two-week sprints. Every sprint has a defined outcome, not a topic. You leave each one with something shipped, measured, or decided.
Diagnose & Validate
Product
→ICP hypothesis & customer discovery plan
→MVP validation with 10–20 users
→Top 3 problems scored for pain, power, and urgency
Sales
→1–3 potential ICPs identified
→No-brainer offering defined
→Positioning & messaging v1
↳ICP locked. Ready to build repeatably.
Build the GTM System
Product
→Scaling product & user feedback to 100 users
→Product analytics instrumented
→Prospect & account feedback integrated into roadmap
→Product cadence: interviews, insight review, roadmapping
Sales
→Sales motion design
→GTM channel experiments running
→Revenue architecture defined
→First €5K closings (one time / MRR)
↳€100K ARR. Sales motion documented and repeatable.
Scale & Investor-Ready
Product
→Product experimentation engine live
→Unit economics & health metrics understood
Sales
→Pipeline & objection mastery
→Investor narrative refined
→VC readiness review — go / no-go for next steps
↳€300K+ ARR. VC conversations started from a position of strength.
1:1 sessions with DJ + Dawid every sprint · Weekly async check-ins · No cohort — this is your program.
Ask about pricing →Practitioners. Not theorists.
Every advisor in this program has operated at the stage you’re trying to reach — not observed it from a board seat.
Leads product strategy, customer discovery, and product-led growth — from MVP validation through retention, activation, and roadmap.
—BCG
—Super — $1B annual revenue
—Showpad — $100M+ ARR
—Tib Bar Bros — $0 to $300K in 12 months
Leads GTM design, sales motion, pricing, pipeline, and investor narrative.
—LSE
—Branding Doctors — exit 2018
—Advisor: Beglaubigt.de (YC F24), Platus (YC F24)
—GP — Pioneers
Operating structure is supported jointly, with introductions to specialists as needed.
This is not for everyone. That’s the point.
You should apply if
→You have €100K–€500K ARR and real users
→You cannot replicate your early sales consistently
→You want a Series A in the next 9–18 months
→Your retention is flat or unmeasured and you don't know why
→You want to build a €100M+ company, not a lifestyle business
You should not apply if
×You are pre-idea or still in ideation
×You are Series A or beyond with a working GTM
×You are not building software
×You cannot commit dedicated weekly time
×You're not willing to stress-test your assumptions with people who will push back
Find out in 2 minutes
what’s blocking you.
One score. One verdict. One move to make tomorrow.